3 Free Beginner-Friendly Marketing Data Platforms
Get started on your analytics journey with these simple marketing data platforms.
1. Supermetrics for Google Sheets (Free Trial Available)
Supermetrics connects multiple marketing platforms like Facebook Ads, Google Ads, and HubSpot to Google Sheets. It centralizes your marketing data into a single, manageable spreadsheet.
Key Features:
- Pulls data from various platforms like Google Ads, LinkedIn, and Mailchimp.
- Automates data updates in Google Sheets.
- Offers prebuilt templates to simplify reporting.
The interface is straightforward, and the ability to see all your data in Google Sheets keeps things familiar for spreadsheet users.
2. Zoho Analytics (Free Plan Available)
Zoho Analytics is a self-service data consolidation and reporting tool that integrates with many marketing platforms. It’s designed for beginners and small businesses.
Key Features:
- Integrates with platforms like Google Ads, Facebook Ads, and HubSpot.
- Easy-to-use drag-and-drop report builder.
- Prebuilt dashboards for common marketing use cases.
Zoho’s user interface and free plan make it accessible, even for non-technical users. Small teams or solo marketers who want a simple, visual way to bring together marketing data without spending a lot of time on setup. See their dashboard gallery here.
3. HubSpot CRM (Free Plan)
HubSpot CRM tracks customer interactions across your marketing campaigns. It simplifies tracking campaigns and offers basic analytics for email, social media, and website performance—all without needing technical skills.
Key Features:
- Easy-to-read dashboards with built-in metrics.
- Free integrations with popular tools like Gmail and LinkedIn.
- Tracks leads, website visits, and email interactions in one place.
The free plan is intuitive, with tutorials and support. You can use the ready templates if you’re a solo marketer or small business owner who wants an all-in-one tool for managing customer data and tracking basic marketing performance.
