About me
How my marketing analytics journey began
My Mission
Hi, I’m Doaa! 👋🏽
My passion for everything analytics started when I realised that data doesn’t have to be complicated to be powerful.
Having built marketing from the ground up at a smaller organisation, I’ve developed expertise in marketing, web, and customer analytics. I know exactly how overwhelming it can feel to dive into your database without sophisticated platforms or a technical background.
Through my journey, I discovered that with the right mindset and basic tools, anyone can start making data-informed decisions. While statistics and predictive marketing may seem daunting at first, I found that applying these concepts significantly transformed my experience.
That’s why I created this space—to make analytics simple, accessible, and approachable for any marketer.
