About me
From Marketing Strategy to Analytics
My Mission
Hi, I’m Doaa! 👋🏽
My journey into marketing science and analytics started when I realised that data gave me a deeper sense of reasoning and understanding in decision-making.
Coming from a business and marketing background, I’ve built marketing strategies from the ground up, working across web, customer, and performance analytics. As I deepened my curiosity about experiments, modelling, and data, I saw how much more impact I could create.
This space documents my learning journey, covering statistical concepts and hands-on applications, while sharing insights to help marketers use data confidently.
If you’re diving into analytics for the first time or refining your skills, I hope my path makes yours a little easier.
