Simple Linear Regression and Correlation Explained for Marketers
Discover how to accurately predict marketing trends with precision. Validate data relationships and make data-informed decisions.
Marketing Science
How to Use Data to Predict Trends in Marketing
Simple Linear Regression for beginners: Learn how this statistical method helps predict marketing trends by identifying relationships between variables.
How to Segment Customers for Marketing with K-means
Identify personas and tailor your marketing with K-means Clustering. Use this practical case study to get started with your own projects.
Statistical Methods for Segmentation Every Marketer Needs Now
Segment your audience using data analysis techniques like K-means clustering and RFM to understand your customers and improve marketing campaigns.
A Beginner’s Guide to A/B Testing in Digital Marketing
Learn to structure, run, and analyse A/B tests for marketing success. Use Google Sheets and simple tools to optimise your campaigns with confidence.
Do You Need to Know Statistics in Digital Marketing?
How understanding statistical analysis can be the key to your marketing campaign and confidence
Get to Know the Shape of your Marketing Data Better
Find out how your marketing data ‘looks’ through Variance and Standard Deviation.