4 Ways To Find Focus In A Fast-Paced World
Discover practical strategies from a serial multitasker to improve focus and stay productive without burnout.
We live in a world full with notifications, updates, and to-do lists. It often feels like there’s a constant demand for our attention. The pull to respond immediately — whether to emails, chats, or even our own thoughts about what needs to be done next — creates a high-stimulation environment that can feel almost addictive. For me, working in marketing only amplifies this feeling, as I’m regularly juggling campaigns, strategies, creative ideas, and deadlines. It’s easy to fall into the trap of constant multitasking, thinking it’s the only way to stay on top of everything.
But as I’ve learned, multitasking isn’t all it’s cracked up to be.
The Hustle Culture Trap
We’re surrounded by the “rise and grind” mentality— social media feeds full of entrepreneurs bragging about their 80-hour workweeks and “no days off” lifestyle. I used to buy into this hustle culture mindset, wearing my busy schedule like a badge of honour. But here’s the thing: constant hustle doesn’t equal success. In fact, it often leads to burnout, missed opportunities for deep thinking, and ironically, less meaningful progress. What looks impressive on Instagram stories isn’t always productive in real life.
The Multitasking Myth
Multitasking can feel productive, but it often leads to scattered results and unnecessary stress. In marketing, switching between writing copy, reviewing analytics, and brainstorming ideas all in one afternoon can dilute the focus each task deserves. I’ve had days where I felt like I was achieving a lot, only to realise later my projects weren’t really advancing. 🤷♀️ While we need to stay flexible for urgent requests and shifting priorities, I believe that protecting dedicated work time is important.
Through experience (and some trial and error), I learned that focusing on 1–2 things (at most!) at a time is more effective, even if multitasking sometimes seems unavoidable.
Practical Focus Strategies
Here are a few methods that have helped me balance the demands of my work and personal life, and I hope they’ll be helpful for you too:
- Task Batching
Grouping similar tasks together helps reduce context-switching and keeps you in the same mental flow. I try to batch tasks like content creation, scheduling, or analytics review into blocks of time. This way, I can complete several similar tasks more efficiently without switching gears constantly. - Prioritisation Techniques
To-do lists will never die, but I’ve realised that some projects can feel never-ending. The key for me is concentrating on just one day at a time. Each morning, I look at what needs to be done and narrow it down to what I can realistically finish today. This approach helps me see progress in ongoing projects without feeling like I’m drowning in tasks. Since creativity can come in waves, I remind myself to be patient with things like design or content. Some days, ideas just don’t come — but with a little patience (and sometimes a quick ChatGPT session for inspiration), the flow usually returns. - Deep Work Aids
Scheduling “do-not-disturb” periods has been a useful. When I’m in the zone, I want to stay there, so I put my phone on silent. The Pomodoro technique can be great for some, but I find that deep work sessions are sometimes even better when you’re in the flow. Once you find that groove, try to hold onto it for as long as you can. - The Right Time for Your Motivation
Everyone’s body clock is different. I’m an early bird, so I’m often up by 6:30 to tackle my studying and creative work when my mind is fresh. If you’re more productive at night, go with that flow. The trick is finding what time of day gives you the most energy and creativity and leaning into it.
Building Focus Through Self-Awareness
Something that’s helped me understand my work style was taking the 16personalities test, where I discovered I’m a Logistician (ISTJ). It made so much sense, helping me see why I naturally gravitate toward structured, systematic work. Give it a try — you’ll be surprised to find out how accurately it describes your approach to work and life. There are even productivity tips for your individual personality!
The fast pace from the day has a tendency to spill into my evenings, even when I’m cooking or going for a walk! It’s easy to stay in that “go, go, go” mode, but I’m learning to catch myself and intentionally slow down when I can.
When you notice yourself rushing through the day, take a moment to pause and breathe. Roll your shoulders back, let the tension melt away, and then continue your tasks at a gentler pace.
Finding focus in today’s hectic environment is challenging, but it’s also one of the most valuable skills to develop. We may not be able to control the demands around us, but we can learn to control how we respond. By slowing down, dedicating ourselves to one task at a time, and respecting our natural rhythms, we can find a balance that lets us be productive without losing ourselves.
